It was dissatisfaction with advice she received from a financial services firm about how to roll over her 401(k) that led Kim Potvin to become a Financial Advisor. The experience convinced her of how important it was to provide people of any income level with a clear understanding of financial matters. Now, she’s a Financial Advisor and Chartered Retirement Planning Counselor℠ at Morgan Stanley Smith Barney—and she finds the profession to be a perfect fit for her talents. She talked to us about why she became a Financial Advisor and what she likes about the job.What did you do right out of school?When I graduated from college, I had no intention of entering finance. I shied away from entering business, after taking some economics classes in school. It didn’t seem to be for me.
I ended up working for a large software company in marketing. I traveled. It was interesting. But after four years, I felt I had reached the end of the road. I wasn’t sure what I wanted to do, but I didn’t want a desk job. I thought about becoming a doctor. I liked education.
It was during that process that I had to roll over my 401(k) and I was very unhappy with my experience. I had come from a good school. I knew how to follow new information. But it wasn’t presented to me in a coherent way. There was a whole language that I wasn’t comfortable with. And I realized that, regardless of your career path, you need to have a good handle on your finances to make sure you have a secure future, your family is protected. That led me to pursue this career.
How did you proceed?I sought out people through contacts to get more information—six degrees of separation kind of thing. And I decided to get into financial planning based on those conversations. In 2005, I got a job at Merrill Lynch. Then in 2009, I was recruited by Morgan Stanley Smith Barney.
What did you do to find clients?I did cold calling and seminars at first, worked my own personal network. But mostly I tried to get out there and present to groups, like bar associations, accounting societies. I’m a very good public speaker and I find it gives people an automatic comfort level when they’re deciding whether to work with me or not.
I think that all my marketing, my talks have paid off, because I get a lot of referrals.
What do you like about the job? Every day is different, a surprise. Every day, you go to different places, meet with different clients. And every client has a different situation. You need to be creative. It’s completely different from a job where you do the same thing every day.
It’s also very rewarding. A year ago, a client told me, “Kim, I wish I’d met you sooner. You’ve really helped me. Now I can sleep at night.”
What advice would you give women considering entering the profession?I’ve learned that 99.9% of the time, it doesn’t matter how much money you have, you want things explained to you in plain English. You need to present things to people in a way that makes it accessible. Also, women often have skill sets that can help. They tend to be very strong listeners and communicators. That is critical.
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